Turn your dough out onto a lightly floured work surface
Gently stretch the dough until it creates a large rectangle. Don’t roll or press the dough too much here
While the dough rests for a few minutes, melt the butter and mix only the cinnamon and sugar together
2 TBSP melted butter, 4 TBSP cinnamon, 4 TBSP sugar
Brush a little bit of that melted butter to coat the inside of the loaf pan (including sides)
Brush the surface of the dough with the rest of the melted butter then sprinkle the cinnamon sugar mixture even over the butter layer
To shape, you can either roll up the dough into a log and then roll that roll into a sort of coil, or you can fold the rectangle in 3rds over itself and then loosely roll (more of a lamination technique) See shaping notes below for more tips on this!!
Place in your prepared loaf pan and rise again until it’s almost doubled and very puffy (2-3 hours)
Bake at 425 for 30 minutes covered, then uncover and bake for 10-15 more
Brush with butter as soon as it comes out of the oven for an even softer crust
I like to rest it in the pan for a few minutes before cooling on a wire rack
Try to wait at least one hour before slicing and enjoying!